For the last four years, Coca-Cola has supported WWF’s freshwater conservation work in British Columbia’s Skeena River Basin.

Excerpts from Watersnext article by Max Fawcett: Working with local communities and organizations, WWF developed plans for long-term, sustainable water management and forest harvesting… When you’re a corporation with global reach that sells 1.7 billion servings every day, that same  commitment to conservation can change the world.
  The Coca-Cola Corporation is making good progress. The company has already reduced its system-wide water use by 16 per cent since 2004, and intends to push that figure to 20 per cent by 2012. It implemented a system-wide water resource sustainability standard that requires each of the company’s 900-plus bottling plants to assess the vulnerability of source water for both the plant and the surrounding communities, while also participating in 320 community water partnership projects in 86 countries around the world since 2005. By the end of 2010, it is estimated that those projects will have replenished approximately 42.8 billion litres of water, the equivalent of 31 per cent of the water used to produce Coca-Cola beverages each year.
In addition to its operational efforts to improve water conservation, Coca-Cola is using its commercial clout to stimulate change throughout its extensive supply chain… actively and aggressively supporting the Bonsucro Standard, a certification standard that measures the environmental impact of the sugarcane industry with a view toward reducing impact…
Muhtar Kent, who was appointed CEO of Coca-Cola in 2008, told an audience at the World Economic Forum in Davos, Switzerland in 2010 that the company was the canary in the coal mine as far as water use is concerned. “We can’t sit back and watch the water of the world continue to drain into a non-returnable abyss,”Monica Da Ponte, director of strategic partnerships for World Wildlife Fund (WWF) Canada, has seen the action that Coca-Cola is taking firsthand. Since 2007, Coca-Cola has donated over $20 million to WWF for conservation work, and some of that money has made its way to projects here in Canada. For example, over the last five years Coca-Cola has supported the WWF’s freshwater conservation work in British Columbia’s Skeena River Basin…  The solution is complex—it’s not necessarily about stopping the sale of one particular product, but understanding the breadth of environmental impacts and working on changing the organization and the system.” — Max Fawcett
“This proves that a major corporation can take ownership of its footprint and effectively embrace environmental stewardship.”


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s