Gigantic Rubber Duckie Floats Down the Loire River in France!
The very minute I spotted the headline in my e-mail today, the kid in me started singing Sesame Street‘s “Rubber Duckie” song. As far as I’m concerned, the Dutch artist, Florentijn Hofman succeeds in accomplishing his mission of “Treating the Loire as a giant bubble bath – the Rubber Duck brings a message of joy, without political or sociological connotation.”
Artist Florentijn Hofman has created a gigantic yellow rubber duckie and sent it floating down the Loire River in France, where the temporary sculpture brings a smile to the faces of all the people it passes. The oversized sculpturebobs and weaves, bringing onlookers together as it travels downstream.
The duck itself is a durable vessel, made from an inflatable plastic shell, a pontoon boat, and a generator to help propel it forward downstream. It gently moves throughout the environment without disrupting the nature of the marine life in the river below. Rising 82 feet by 82 feet wide, the bath time toy conjures up childhood memories and nostalgic narratives, undeniably creating smiles as it passes through each town.
Hofman’s work often deals with simplistic happiness – his oversized installations serve as diversions that ease the tension of modern life. His work often gives onlookers a moment of serenity amidst times of economic and political turmoil.
The Rubber Duck traveled a 40 mile stretch from Saint-Nazaire to Nantes, France as part of the Loire Estuary art exhibition. The Rubber Duck has already delighted the shores of both Osaka and Sao Paulo, and it will likely continue its journey to other waterways around the world. (by Lori Zimmer, 04/26/12)