This is a really ingenious way
to promote an upcoming event!
Published on Apr 1, 2013
The slogan ‘Our Heroes are Back’ is used to announce that, after an absence of one decade, all major pieces in the Rijksmuseum’s collection are back where they belong. This is what happens when they suddenly emerge in an unsuspecting shopping mall somewhere in The Netherlands.
“This Flashmob recreates Rembrandt’s “Night Watch”. It’s considered one of the most famous paintings in the world.”
The Night Watch, created in 1642, is the most famous painting in the Rijksmuseum, actually has another title: Militia Company of District II under the Command of Captain Frans Banninck Cocq. A militia painting is a group portrait of a division of the civic guard. Rembrandt depicted the group of militiamen in an unusual way. Not in a neat row or sitting at their annual banquet, rather, he recorded a moment: a group of militiamen have just moved into action and are about to march off.
The names of the eighteen militiamen portrayed in the painting are on a shield above the gate. A company comprised more members, but only those who paid were included in the group portrait. The drummer was hired and was therefore allowed to be in the painting for free. Rembrandt added the others to enliven the painting. Three people on the left of the picture disappeared in the eighteenth century when part of the canvas was cut off. We are now only able to match a few names to the faces in the portrait.