The RBC Canadian Water Attitudes study

WATER HUMAN RIGHT TO CROPThe 9th Annual RBC Canadian Water Attitudes Study is out and it reveals 21% of respondents rank climate change as the number one threat to Canada’s fresh water supply…but 3/4 of Canadians don’t believe they live in an area prone to drought or flood.

 

Study Highlights…

Canadians see freshwater as the country’s most important natural resource. About half of us rank freshwater as Canada’s most important natural resource, ahead of oil and gas, agricultural land, forests, and base metals and fisheries.

One in four Canadians have experienced a boil water advisory. 83% are very or somewhat concerned about drinking water quality on first Nations reserves. 84% of Canadians report having confidence in the quality of their homes tap water.

Infrastructure investment is a priority to protect water quality. Increased government funding for infrastructure improvements is seen as a priority, with respondents identifying water treatment systems, drinking water supply, sewage collection and treatment, and upgrades to existing infrastructure as being among the most important.

RBC has been polling Canadians about their attitudes towards water since 2008. Want to learn more…you can download this year’s full complimentary report or view past reports at rbc.com/bluewater .

Thank you to the RBC Blue Water Project.

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