Launching summer 2014, The Water Tank Project will transform the New York City skyline. Look up! Some 300 water tanks around NYC are getting artsy makeovers all in the name of water conservation.
Run by Word Above the Street, a nonprofit dedicated to fostering environmental awareness and water conservation through art, the Water Tank Project looks like it will be a gushing success.
Art gets wrapped around NYC water tanks | ZoomIN
The Water Tank Project is the inaugural initiative of Word Above the Street, a non-profit dedicated to fostering environmental awareness and social advocacy through art. The incredible Water Tank Project will see approximately 100 local artists, including NYC public school students and internationally acclaimed artists such as Laurie Simmons and Odili Donald Odita, wrapping their artwork around selected city tanks. Artwork by acclaimed artists and New York City public school students will be wrapped around rooftop water tanks throughout the city, celebrating the talents of established and emerging artists, and calling attention to the global water crisis. The Water Tank Project is part art exhibition, part awareness campaign. For the duration of the project, art above will be complemented by action on the ground through educational programs, public tours, social media activities and a symposium dedicated to inspiring fresh views on global water issues.
For the duration of the city-wide event, tanks from Staten Island to the Bronx will be wrapped in vibrant artwork in hopes of bringing much-needed attention to global water issues. Often overlooked as rooftop eyesores, some of the 17,000 water tanks in Manhattan date back as far as the Industrial Revolution. While some may consider the rusty relics a thing of the past today, the Water Tank Project brings an important environmental purpose to the large iconic barrels.
If you happen to be at Union Square, look up at the water tower above the Burlington Coat Factory. There’s a picture of a surfing dog on it, taken by fashion photographer Bruce Weber. Part of the Water Tank Project, this is one of several water towers around the city that will be wrapped in artwork to raise awareness about the global water crisis.
“I once had a dog named Palomino. He was an English Golden Retriever who loved nothing more than freewheeling like a hot dog surfer on the level of Kelly Slater. Whether on water or on land, with Palomino life was always an adventure”. – Bruce Weber, “Palomino Takes a Wave”.
This painting called “Current” by Odili Odeta – 282 11th Ave (Chelsea) can be seen in the skyline to the left of Laurie Simmons’ Love Doll .
“Since I moved to New York many years ago I’ve wondered what it would be like to swim in a water tank. The Love Doll gets to enact this fantasy for me.” Laurie Simmons
“Despite the fact that Georgia, the country where I was born, has numerous rivers, in the days of the Soviet Empire, when nothing was working well, there were many hours a day when we were without water. During my life I have lived in different countries, countries where water only runs during certain hours of the day. For my work for the water tank, “Bacteria”, my thoughts were focused on the contamination of water. Water can cause health problems; that made me think of the bacteria in water. We associate water with purity, cleanliness, and well-being. In many areas of the world, this is not the case. I imagined water bacteria in my painting for The Water Tank Project to raise awareness.” — Eteri Chkadua
The Sigrid Calon tank at 530 West 25th St. in NYC’s Chelsea neighborhood.
Water Means Life – Lorenzo Petrantoni – 393 W Broadway (SoHo)
As you stroll across the Brooklyn Bridge toward Manhattan, look to the South to view Marilyn Minter’s Gush atop 264 Water Street. Tessa Traeger – 110 Fulton Street Tessa Traeger (Financial District)
Our aim is to produce art as social intervention, to inspire awe and joy, to educate, and to alter attitudes and habits among those who experience The Water Tank Project, ultimately creating meaningful and long-lasting change.
The organizers of the event hope that by decorating the tanks, the artsy initiative will inspire awe and joy as well as educate and alter everyday attitudes and habits towards water conservation. In addition to the water tank makeovers, the organization is planning tours, parties, educational programs and multiple forums discussing global water issues.
Interestingly, the printed wraps are installed on the tanks by Isseks Brothers, a family-owned NYC business established in the late 1800s. Isseks is one of only two companies in New York City that build and maintain water tanks.