Tag Archives: Muhtar Kent



Stop Coke’s Anti-Tap Water Campaign

FORCE CHANGEThe following article was posted on December 13, 2013 to the forcechange.com site by

CHAIRMAN KENTTarget: Muhtar Kent, Chairman of the Board and Chief Executive Officer of the Coca-Cola Company

BLACK COKEGoal: End Coca-Cola’s anti-tap water ad campaign, and give consumer access to healthy, affordable tap water

Water is essential for human life. Your body is more than half water, and failing to drink a sufficient amount each day can lead to a wide range of health issues. But for the Coca-Cola Company, water is merely competition. Since 2010 the company has pushed a secretive nationwide campaign it calls CAPTHE TAP CAMPAIGN2“Cap the Tap,” urging restaurants and servers to refrain from offering tap water at all. The campaign offers tips on how to “convert requests for tap water into orders for revenue-generating beverages,” namely Coca-Cola products like diet soft drinks and Honest Tea iced tea.

BOTTLES IN LANDFILLThe Cap the Tap campaign is a bad deal for the environment, your wallet, and your health. The Container Recycling Institute estimates that more than 34 billion bottled water containers hit the landfill each and every year. People spend DASANIbetween 240 and 10,000 times more per gallon for bottled versus tap water. Coca-Cola’s DASANI brand of bottled water even comes with added ingredients linked to high blood pressure.

In a nation fraught with epidemic-scale obesity and high blood pressure issues, shrinking wallets and growing landfills, there are many reasons to reject this anti-tap water crusade. Take a stand and demand that the Coca-Cola Company end its secretive Cap the Tap campaign immediately.

                                      OUTSIDE THE BOTTLE


Dear Muhtar Kent, Chairman of the Board and Chief Executive Officer of the Coca-Cola Company,

Word is out about the Coca-Cola Company’s “Cap the Tap” campaign, and like many consumers I am deeply disturbed by its goals. Tap water is an inexpensive and health-conscious beverage many patrons expect to be offered when they dine out; but your company would like to see this practice ended, despite the effect on wallets, waistlines and landfills.

Coca-Cola claims a dedication to corporate social responsibility, and even to the “management of the world’s precious water resources.” How can this be reconciled with your Cap the Tap program, which urges restaurants not to offer tap water to patrons and instead steer them towards your products?

Diet sodas, iced tea, and bottled water “supplemented” with salt are no substitute for the real thing. Every human being needs water to survive. Consumers are increasingly concerned with corporate accountability, and your choice to subvert them in this way will no doubt do your brand more harm than good. Put a stop to your Cap the Tap campaign, without delay. 

Please click on the link below to add your name to the petition ~ MANY THANKS!



For the last four years, Coca-Cola has supported WWF’s freshwater conservation work in British Columbia’s Skeena River Basin.

Excerpts from Watersnext article by Max Fawcett: Working with local communities and organizations, WWF developed plans for long-term, sustainable water management and forest harvesting… When you’re a corporation with global reach that sells 1.7 billion servings every day, that same  commitment to conservation can change the world.
  The Coca-Cola Corporation is making good progress. The company has already reduced its system-wide water use by 16 per cent since 2004, and intends to push that figure to 20 per cent by 2012. It implemented a system-wide water resource sustainability standard that requires each of the company’s 900-plus bottling plants to assess the vulnerability of source water for both the plant and the surrounding communities, while also participating in 320 community water partnership projects in 86 countries around the world since 2005. By the end of 2010, it is estimated that those projects will have replenished approximately 42.8 billion litres of water, the equivalent of 31 per cent of the water used to produce Coca-Cola beverages each year.
In addition to its operational efforts to improve water conservation, Coca-Cola is using its commercial clout to stimulate change throughout its extensive supply chain… actively and aggressively supporting the Bonsucro Standard, a certification standard that measures the environmental impact of the sugarcane industry with a view toward reducing impact…
Muhtar Kent, who was appointed CEO of Coca-Cola in 2008, told an audience at the World Economic Forum in Davos, Switzerland in 2010 that the company was the canary in the coal mine as far as water use is concerned. “We can’t sit back and watch the water of the world continue to drain into a non-returnable abyss,”Monica Da Ponte, director of strategic partnerships for World Wildlife Fund (WWF) Canada, has seen the action that Coca-Cola is taking firsthand. Since 2007, Coca-Cola has donated over $20 million to WWF for conservation work, and some of that money has made its way to projects here in Canada. For example, over the last five years Coca-Cola has supported the WWF’s freshwater conservation work in British Columbia’s Skeena River Basin…  The solution is complex—it’s not necessarily about stopping the sale of one particular product, but understanding the breadth of environmental impacts and working on changing the organization and the system.” — Max Fawcett
“This proves that a major corporation can take ownership of its footprint and effectively embrace environmental stewardship.”